Best Time to Visit a Destination for Incentive and Corporate Travel

Strongest Incentive Window

Mar–May / Oct–Nov

Feb - Sapporo Snow Festival

Mar/Apr - Sakura/Cherry blossom / peak cultural demand

late Apr/early May - Golden Week domestic travel compression

Jul - Kyoto Gion Matsuri / Osaka Tenjin Matsuri

Sep - Tokyo Game Show and typhoon risk

Oct/Nov - autumn foliage

Strongest Incentive Window

Mar–May / Sep–Nov

Jan/Feb - Cape Town summer leisure, Mining Indaba and Cape Town demand

Mar/Apr - Cape Town Cycle Tour / Two Oceans Marathon

May - Africa's Travel Indaba

Sep - FNB Art Joburg

Dec - Festive Cape Town / Coastal compression

Strongest Incentive Window

Apr–Jun / Aug–Nov

Jan/Feb - Rio Carnival / São Paulo Carnival and summer holiday pressure

Apr/Jun - São Paulo Fashion Week / São Paulo business season

Sep - Rock in Rio in relevant years

Nov - São Paulo Grand Prix / Formula 1

Dec - Reveillon/Copacabana and festive coastal demand

Strongest Incentive Window

May–Sep / Jan–Mar (winter incentive)

Jan/Mar - Arctic/Northern Lights season

May/Jun - Bergen International Festival and fjord season

Jul/Aug - Peak leisure/Fjord pressure

Aug - ONS Stavanger in ONS years

Sep/Oct - Oslo Innovation Week

Strongest Incentive Window

Apr–Jun / Sep–Oct

Apr/May - Palma International Boat & Superyacht Show / Ibiza opening season

Jun - Mallorca Live Festival

Jul/Aug - Copa del Rey MAPFRE sailing and peak island leisure compression

Strongest Incentive Window

Mar–May / Sep–Oct

Jan - FITUR Madrid

Feb/Mar - MWC Barcelona and major Barcelona city compression

Apr - Barcelona Bridal Fashion Week / Seville Feria

May/Jun - Primavera Sound

Jul/Aug - heat and leisure pressure

Nov - IBTM World Barcelona

Strongest Incentive Window

Mar–Jun / Sep–Oct

Apr/May - Madeira Flower Festival and spring city events

Jun - Festas de Lisbon/Santo António and São João do Porto

Jul - NOS Alive and Algarve leisure pressure

Sep/Oct - wine harvest/Douro season

Nov - Web Summit Lisbon

Dec - Festive Lisbon/Porto programs

Strongest Incentive Window

Apr–Jun / Sep–Oct

Feb / Mar - Milan Fashion Week, Venice Carnival

Apr - Salon del Mobile, Milan Design Week

May / Jun - Venice Biennale

Sep / Oct - Milan Fashion Week

Dec - Festive city programs and luxury retail demand

Strongest Incentive Window

Apr–Jun / Sep–Oct

Jan / Mar - Paris Fashion Week and major Paris demand

Mar - MIPIM Cannes

May / Jun - Festival de Cannes, Monaco Grand Prix, Paris Air Show / major Riviera demand

Sep / Oct - Paris Fashion Week

Dec - Festive Paris and luxury retail demand.

Strongest Incentive Window

Apr–Jun / Sep–Oct

Apr/May - Orthodox Easter, Athens spring cultural

Jun - Posidonia Athens and premium island demand

Jun/Aug - Athens Epidaurus Festival

Sep - Thessaloniki International Fair

Jul/Aug - Peak island demand, heat and ferry/hotel compression